Custom URL Aliases
Create custom short links people can recognize and remember
Replace a random code with a clear campaign name while keeping the destination, QR code, and click history together.
By MiniURL ยท Updated
Why use a readable alias?
A standard short link is compact, but its random ending says little about the destination. A custom alias replaces that ending with a meaningful path such as summer-sale, event-map, or apply-now. This is especially useful when the URL appears on a poster, in a presentation, or anywhere people may type it instead of clicking.
The alias does not replace the destination. It is the public label that redirects visitors to the page you choose, so the wording should match the promise beside the link.
How to create a custom short link
- Start with the final destinationOpen the target page on mobile, remove unnecessary tracking parameters, and confirm that visitors can reach it without a private account.
- Choose a short, descriptive nameUse a few familiar words, avoid dates that will quickly become wrong, and check that the alias is easy to say and type.
- Create and test the linkGenerate the MiniURL, open it in a private window, and scan the matching QR code before publishing any print or digital asset.
Choose an alias that will last
A good alias should still make sense when someone finds the link weeks or months later.
- Keep it simplePrefer plain words and hyphens. Avoid ambiguous characters, internal abbreviations, and long strings of keywords.
- Match the call to actionA link labeled view-menu should open the menu; apply-now should open the application rather than a general homepage.
- Avoid private informationAliases are public. Never include names, email addresses, order numbers, access codes, or confidential campaign notes.
Measure and maintain the link
MiniURL can record activity on the short link, which helps compare placements such as a flyer, email, or social post. A click shows that the link opened; it does not prove that a purchase, signup, or other conversion was completed.
Keep a simple record of the link owner, destination, and campaign end date. If the destination changes, test the redirect again and confirm that printed materials still describe the new page accurately.
Custom alias FAQ
Can I check whether a custom alias is available?
Yes. Registered MiniURL users can check alias availability before creating a link, which is useful before printing or launching a campaign.
What makes a good custom URL alias?
Choose a short, descriptive phrase that matches the campaign or destination. Lowercase words and simple hyphens are easier to read aloud and type. Avoid dates or internal abbreviations unless they will still make sense to the audience later.
Is a custom alias the same as a custom domain?
No. The alias is the path after the domain, while a custom domain replaces the visible domain itself. You can use a readable alias on miniurl.com, or combine an alias with a verified branded domain for stronger brand consistency.
Use short links on your own domain
Connect a branded domain when campaign trust, consistency, or client work matters.
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