Campaign Tracking
Build UTM campaign links and share them as clean short URLs
Add UTM source, medium, campaign, term, and content values before shortening so analytics stay intact without sharing a long URL.
How to shorten a UTM campaign URL
- Paste the landing page URLStart with the page you want visitors to reach.
- Fill in UTM parametersAdd source, medium, campaign, term, and content values that match your reporting plan.
- Create the MiniURL linkShorten the final tagged URL so the visible link stays clean in ads, email, social posts, and QR campaigns.
- Review click dataUse MiniURL click analytics alongside your analytics platform to validate traffic delivery.
Campaign links that stay measurable
- Cleaner sharingKeep long UTM URLs out of visible posts, messages, and printed material.
- Channel comparisonCreate separate short links for email, paid social, QR codes, and partner placements.
- Agent-friendly automationUse the API or MCP server when a script or agent needs to create campaign links.
UTM short link FAQ
Can MiniURL add UTM parameters before shortening?
Yes. The homepage includes a UTM builder so campaign parameters can be appended to the destination URL before the short link is created.
Why shorten a URL that already has UTM tags?
UTM URLs are often long and fragile. A short link keeps the shareable URL clean while preserving the campaign parameters at the destination.
Can AI agents create MiniURL links directly?
Yes. Agents can use the MiniURL MCP server first, or fall back to the REST API with a guest token and later convert to a registered account.
Build short links into your workflow
Use the REST API or MCP server when you need agents, scripts, or backend jobs to create and manage links.
Read API docs